Apple Launch Event 2023: Everything You Need to Know

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By appledevice

Are you ready for the most anticipated Apple Launch Event 2023 of the year? The Apple ‘Wonderlust’ event in 2023 is just around the corner, and tech enthusiasts worldwide are buzzing with excitement. Scheduled for September 12, 2023, at 10:00 AM PT, this event will be held in person at the iconic Steve Jobs Theater in Apple Park, Cupertino, California. Whether you’re a die-hard Apple fan or simply curious about the latest innovations, we’ve got you covered. In this comprehensive article, we’ll delve into the event details, expected product announcements, last-minute leaks and rumors, and much more. Let’s embark on a journey to explore the wonders that Apple has in store for us.

Event Details

Date and Venue

Mark your calendars for September 12, 2023, as Apple enthusiasts from around the globe prepare to witness the ‘Wonderlust’ event. The venue of choice is the prestigious Steve Jobs Theater nestled in the heart of Apple Park, Cupertino, California.

Global Start Times (Apple Launch Event 2023)

For those tuning in from different time zones, here are the event start times:

  • 10:30 PM IST (India)
  • 6 PM BST (London)
  • 1 PM ET (New York)
  • 7 PM CET (Central European countries)
  • 2 AM KST/JST (South Korea/Japan)
  • 3 AM AEST (Melbourne, Australia)
  • 7 PM SAST (South Africa)

Expected Product Announcements

iPhone 15 Series


The highlight of the event is undoubtedly the iPhone 15 series, featuring a lineup that includes the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. Apple is known for pushing the boundaries of smartphone technology, and these devices are expected to be no exception.

Apple Watch Series 9

Apple Watch Series 9
Apple Watch Series 9

If you’re a fan of wearable tech, the Apple Watch Series 9 is on the horizon. This iteration promises improvements in processor performance and the possibility of exciting new color options.

Surprises in Store

Apple has a history of surprising its audience with unexpected product releases, as seen in the WWDC event in June. Could we be in for some extra treats at ‘Wonderlust’? Stay tuned to find out!

iPhone 15 Features

Stunning Displays

The iPhone 15 and iPhone 15 Pro are expected to feature 6.1-inch displays with OLED panels, ensuring vibrant visuals and sharp clarity.

Sleek Design

The Pro models might boast a titanium frame, thinner bezels, and a slightly curved display. Apple is also rumored to introduce a programmable Action button, adding a new level of user interaction.

Color Variety

Expect a splash of colors with the iPhone 15, including Black, White, Yellow, Blue, and the possibility of an intriguing Orange/Coral Pink option.

Last-Minute Leaks and Rumors

iPhone 15 Ultra or Pro Max

Rumors suggest that the larger iPhone 15 model may bear the moniker ‘iPhone 15 Ultra’ or ‘Pro Max.’ This powerhouse is rumored to be powered by the A17 Bionic chipset, promising exceptional performance.

Stylish Wallpapers

Leaked wallpapers for the iPhone 15 Pro reveal a palette of colors, including gray, silver/white, black, and a captivating darker blue.

Exciting Accessories

Prepare to accessorize your new iPhone with Apple’s fine woven case, USB-C chargers, and wireless chargers, expected to be unveiled at the event.

Discussions Abound

Changes in the USB-C port, camera upgrades, and potential price hikes for the iPhone 15 models are currently hot topics of discussion in the tech community.

Other Product Speculations

AirPods Pro Transformation

While no significant hardware changes are expected, AirPods Pro may transition to a USB-C case, enhancing compatibility and convenience.

iPad Mini and iPad Air

There’s uncertainty surrounding the release of updated iPad Mini or iPad Air models at the September event. Apple might have some surprises up its sleeve.

Farewell to the iPhone 13 Mini?

Rumors suggest that the iPhone 13 Mini may be discontinued, potentially marking the end of small form-factor iPhones.

Software Release Schedule

The event is also likely to announce the release schedule for iOS 17, iPadOS 17, watchOS 10, and tvOS 17, following their unveiling at WWDC 23 earlier this year.

iOS 17 Release Date

Apple fans can anticipate the official release schedule for iOS 17, iPadOS 17, watchOS 10, and tvOS 17. These updates, initially revealed at WWDC 23, will bring exciting new features and improvements to Apple devices.

Expected Price Changes

iPhone 15 Pro Max

Reports are swirling about potential price hikes for the iPhone 15 Pro Max, with estimates ranging from $100 to $200. Additionally, the base storage capacity for the Pro Max may increase to 256GB, bidding farewell to the 128GB variant.


Q: When and where is the Apple ‘Wonderlust’ event in 2023?

A: The event is scheduled for September 12, 2023, at the Steve Jobs Theater in Apple Park, Cupertino, California, with start times in various time zones.

Q: What products are expected to be announced at the event?

A: The event is expected to unveil the iPhone 15 series, Apple Watch Series 9, and possibly some surprise products.

Q: What are the anticipated features of the iPhone 15?

A: The iPhone 15 is anticipated to feature stunning OLED displays, sleek designs, a variety of colors, and powerful A17 Bionic chipsets.

Q: Are there any changes to the pricing of Apple products?

A: Reports suggest potential price increases for the iPhone 15 Pro Max, along with changes in storage capacities.

Q: What about software updates?

A: Apple is likely to announce the release schedule for iOS 17, iPadOS 17, watchOS 10, and tvOS 17, which were initially revealed at WWDC 23.

In conclusion, Apple’s ‘Wonderlust’ event in 2023 promises to be a tech extravaganza, with exciting product announcements, potential surprises, and the unveiling of software updates. Make sure to tune in and catch all the action as Apple continues to shape the future of technology.

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